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Tech Inno 4
Nindhira Ngamm
1
ปัญหาที่เพิ่มเข้ามา (20/ 20)
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5601201_Week04 2_compressed.pdf
อนุญาตให้ดูระหว่างทำควิซ

# 1

เลือกประเภท

Which of the following is a primary source of 'increasing returns to adoption' for a technology, making it more valuable as more people use it?

  • Decreasing production costs due to initial low demand
  • Network externalities and learning effects
  • Limited availability of complementary products
  • A focus on niche market segments

# 2

เลือกประเภท

The concept of 'path dependency' in technology development suggests that:

  • The most technologically advanced product will always win.
  • Future outcomes are heavily influenced by past decisions and events.
  • New technologies quickly replace older ones without any historical context.
  • Dominant designs are chosen solely based on current market trends.

# 3

เลือกประเภท

In the context of streaming services, what is an example of a 'standalone value' dimension?

  • The number of other users subscribed to the service
  • The availability of exclusive original content
  • The ease of use and quality of the recommender system
  • The potential for future content additions

# 4

เลือกประเภท

Why might a firm choose to make its content exclusive to its streaming service, even though it might limit wider distribution?

  • To reduce the overall cost of content production
  • To gamble that the increase in subscriptions will outweigh the loss from limited distribution
  • To ensure the content is accessible to a smaller, more dedicated audience
  • To comply with government regulations on content sharing

# 5

เลือกประเภท

The 'Wintel' standard, combining Microsoft Windows and Intel processors, became dominant in the PC industry due to a self-reinforcing cycle. Which of the following best describes this cycle?

  • Lower prices led to more sales, which led to more software development, which further increased sales.
  • Intel's superior technology drove Microsoft to improve its operating system.
  • Microsoft's marketing efforts convinced consumers that Wintel was the only option.
  • Government regulations mandated the use of Wintel-compatible hardware and software.

# 6

เลือกประเภท

What is a 'platform ecosystem' in the context of technology innovation?

  • A single company that controls all aspects of a product's development and distribution.
  • A system where a core product mediates relationships between various components, complements, and end-users, often involving external contributors.
  • A closed system where only components from the original manufacturer can be used.
  • A market where multiple independent technologies compete without any central coordination.

# 7

เลือกประเภท

Consider the 'Buyer Utility Map' for the Toyota Prius. Which dimension of value is addressed by the fact that it 'Refuels like a regular combustion engine vehicle'?

  • Customer Productivity
  • Convenience
  • Risk
  • Environmental Friendliness

# 8

เลือกประเภท

When a technology has 'network externalities,' its value to a user increases as:

  • Its price decreases significantly.
  • The number of other users of the same technology increases.
  • The company invests heavily in advertising.
  • The technology is only available in a limited geographical area.

# 9

เลือกประเภท

The dominance of MS-DOS in the early PC market is an example of how:

  • Technological superiority is the sole determinant of success.
  • Government regulation can stifle innovation.
  • Strategic partnerships and early adoption momentum can be crucial.
  • Companies that start with a small market share are destined to fail.

# 10

เลือกประเภท

In 'winner-take-all' markets, which of the following is often true?

  • Technologically superior products always win.
  • Competition leads to a wide variety of successful firms.
  • Firms supporting the winning technology can earn substantial rewards, while others may be excluded.
  • Market share is evenly distributed among all competitors.

# 11

เลือกประเภท

Modularity in product systems refers to:

  • A system where all components are integrated and inseparable.
  • The ability of a product to be broken down into parts that can be separated and recombined to change its configuration or function.
  • A system designed for a single, specific purpose with no flexibility.
  • A product that is entirely manufactured by a single company.

# 12

เลือกประเภท

When comparing two competing technologies on a value graph, a 'tipping point' represents:

  • The point where both technologies offer exactly equal value.
  • The point where one technology's value begins to rapidly increase and potentially dominate the other.
  • The point where both technologies become obsolete.
  • The point where regulatory intervention is most likely.

# 13

เลือกประเภท

Which of the following is NOT typically considered a source of a technology's 'standalone value'?

  • Ease of use
  • Aesthetic qualities
  • The number of other users
  • Functions it enables customers to perform

# 14

เลือกประเภท

The success of a platform ecosystem, like that of smartphones, often depends on:

  • Strictly limiting the number of third-party developers.
  • Ensuring all components are proprietary and only from the platform owner.
  • The success of all members within the ecosystem, including developers of complementary goods.
  • Creating a completely closed system with no external input.

# 15

เลือกประเภท

Why might a new technology, even if technically superior, struggle to overthrow an existing dominant technology?

  • Because it lacks sufficient government regulation.
  • Because it has a smaller installed base and fewer complementary goods.
  • Because it is too easy for consumers to switch.
  • Because it offers too many new functions.

# 16

เลือกประเภท

What does 'absorptive capacity' refer to in the context of technology adoption?

  • A firm's ability to absorb financial losses from new technology ventures.
  • A firm's ability to recognize, assimilate, and utilize new information and knowledge.
  • The capacity of a technology to be adopted by a large number of users.
  • The physical capacity of a technology to be manufactured in large quantities.

# 17

เลือกประเภท

The 'Battle of the Streaming Services' highlights that by 2021, these companies were increasingly using customer data to:

  • Reduce the price of their subscriptions globally.
  • Create original content tailored to specific market segments.
  • Limit the variety of content available to users.
  • Focus solely on physical media distribution.

# 18

เลือกประเภท

In industries with network externalities, government intervention might be considered to:

  • Prevent any technology from becoming dominant.
  • Encourage the development of niche technologies.
  • Address potential natural monopolies and ensure consumer welfare.
  • Mandate that all companies offer their services for free.

# 19

เลือกประเภท

Which of the following best describes the 'dominant design' in the context of streaming services, as mentioned in the material?

  • A focus on providing only live broadcast content.
  • A model combining subscription fees, original content investment, and recommendation algorithms.
  • A system that relies solely on pay-per-view purchases.
  • An emphasis on physical media sales alongside streaming.

# 20

เลือกประเภท

When a firm is considering making content exclusive to its platform, the decision involves a trade-off between:

  • Production cost and marketing budget.
  • The potential boost in subscriptions versus the value of wider distribution.
  • Customer satisfaction and employee morale.
  • Technological innovation and user interface design.
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