Which car company is named after the initials for 'Bavarian Motor Works'?

• Toyota
• Ford
• BMW
• Tata

A good company or product name can reduce the need for what?

• More employees
• New buildings
• Expensive advertisements
• Shorter working hours

Some companies hire professionals to help them choose names. These professionals give advice about how people will respond to the names. (O/X)

Why do international companies need to consider language differences when choosing a name?

• To make their logo look better
• To find more employees
• To avoid embarrassing meanings
• To save money on products

BMW, SAAB, and FIAT are examples of company names that use _____.

• initials

Which quality is important for a company name so customers can easily recall it?

• It is long and complicated
• It is easy to remember
• It is unrelated to products
• It is ordinary and common

The name 'Nike' comes from the Greek goddess of victory. (O/X)

The founder of Amazon wanted to show that his company could be the largest bookseller by naming it after the _____ River.

• Amazon

If a running shoe company picked the name 'Green Moon,' it would be a good choice. (O/X)

Which company changed its name so customers would think of more than just fried food?

• Google
• KFC
• Valujet
• Toyota

What does the word 'Reebok' refer to?

• animal

What part of speech is the word 'powerful' ?

• Adverb
• Adjective
• Noun
• Verb

Changing a company's name after something bad happens can help customers forget about the problem. (O/X)

What does the 'e-' in 'e-mail' and the 'i-' in 'iPhone' make people think about?

• Nature
• Foods
• Technology
• Sports

What was Google's original name before it was changed?

• Back Rub

Using words that begin or end with 'x' can make product names sound more scientific or technical. (O/X)

Why did Valujet change its name to AirTran?

• Wanted a shorter name
• Wanted to spend less
• After a crash
• To make more money

What is the most important thing that companies must consider when they choose a name for a new product?

• International factors
• Customers' emotional response
• The connection between the name and the product
• Scientific or technical value

A company that makes running shoes should choose a name related to _____.

• shoes

Having a good emotional response from customers to a company's name can help the company earn more money. (O/X)