# 1
What does the 'Product' in event marketing refer to?
The cost of attending the event
The overall experience and value the event offers
Where the event is held
How people find out about the event
Marketing Mix
Dr. Azizah
Ikut Turutan
Universiti
Lain-lain
Marketing Mix
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Universiti
Lain-lain
Marketing Mix
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# 2
Which of these is an example of a 'Price' decision for an event?
Designing the event's logo
Hiring a famous band
Offering a discount for buying tickets early
Choosing the event's date
# 3
What does 'Place' mainly relate to in event marketing?
The advertising used for the event
The location of the event and how to get there
The special features of the event
The people who organize the event
# 4
When an event organizer advertises on social media, which 'P' are they using?
Product
Price
Place
Promotion
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