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Universiti
Lain-lain
Product Life Cycle
Norulhuda Hass
15
Masalah tambahan (19/ 20)
Allow incorrect answer
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# 1

pilihan

1. What are the main stages of the Product Life Cycle?

  • A. Introduction, Growth, Maturity, Decline
  • B. Launch, Sales, Profit, Loss
  • C. Development, Sales, Marketing, Exit
  • D. Planning, Design, Marketing, Exit

# 2

pilihan

2. During which stage are sales typically at their highest?

  • A. INTRODUCTION
  • B. GROWTH
  • C. MATURITY
  • D. DECLINE

# 3

pilihan

3. Which of the following best describes the Introduction stage?

  • A. High competition and declining sales
  • B. High marketing costs and low profits
  • C. Stable profits and high brand loyalty
  • D. Price reductions and clearance

# 4

pilihan

4. In which stage do competitors usually start entering the market?

  • A. INTRODUCTION
  • B. GROWTH
  • C. MATURITY
  • D. DECLINE

# 5

pilihan

5. At what stage does the product face the risk of becoming obsolete?

  • A. INTRODUCTION
  • B. GROWTH
  • C. MATURITY
  • D. DECLINE

# 6

pilihan

6. Which of the following is a key strategy during the Growth stage?

  • A. Heavy investment in R&D
  • B. Aggressive marketing to increase market share
  • C. Reduce production to cut costs
  • D. Product elimination

# 7

pilihan

7. What is the main objective during the Maturity stage?

  • A. Introduce new features
  • B. Maximize profit and defend market share
  • C. Eliminate the product
  • D. Increase product cost

# 8

pilihan

8. Which of these is a characteristic of the Decline stage?

  • A. High sales volume
  • B. Increased consumer interest
  • C. New product development
  • D. Decreasing sales and profits

# 9

pilihan

9. Why are profits usually low during the Introduction stage?

  • A. Too many competitors
  • B. No market demand
  • C. High development and marketing costs
  • D. Production is not needed

# 10

pilihan

10. What strategy can be used during the Decline stage?

  • A. Rebranding
  • B. Withdrawal from the market
  • C. Finding new uses for the product
  • D. All of the above

# 11

pilihan

11. Which of the following is not a reason for product decline?

  • A. Technological advancement
  • B. Changing customer preferences
  • C. Increase in advertising
  • D. Emergence of substitute products

# 12

pilihan

12. What is the goal during the Introduction stage?

  • A. Achieve maximum profits
  • B. Build product awareness
  • C. Reduce product cost
  • D. Avoid competitors

# 13

pilihan

13. During which stage does customer feedback become very important for product improvement?

  • A. MATURITY
  • B. INTRODUCTION
  • C. GROWTH
  • D. DECLINE

# 14

pilihan

14. Which pricing strategy is common during the Introduction stage?

  • A. Penetration pricing
  • B. Skimming pricing
  • C. Competitive pricing
  • D. Discount pricing

# 15

pilihan

15. What does the Product Life Cycle help businesses to do?

  • A. Predict inflation
  • B. Plan business expansion
  • C. Make strategic marketing decisions
  • D. Hire employees

# 16

pilihan

16. Which stage often requires businesses to innovate or modify the product to stay competitive?

  • A. INTRODUCTION
  • B. MATURITY
  • C. GROWTH
  • D. DECLINE

# 17

pilihan

17. During which stage might a company stop investing in promotion?

  • A. GROWTH
  • B. INTRODUCTION
  • C. MATURITY
  • D. DECLINE

# 18

pilihan

18. What is a common marketing goal in the Maturity stage?

  • A. Raise product awareness
  • B. Build demand
  • C. Maintain market share
  • D. Eliminate competition

# 19

pilihan

19. A product that has been on the market for many years but still has strong sales is most likely in which stage?

  • A. GROWTH
  • B. MATURITY
  • C. INTRODUCTION
  • D. DECLINE
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