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Business

Siti Salbiah J
3
Masalah tambahan (10/ 20)
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masalah 1

pilihan

What are the 4 P's of the marketing mix

  • Product, Price, Place, Promotion
  • Placement, Product, Publicity, Price
  • People, Process, Physical Evidence, Price
  • Product, Pattern, Price, Promotion

masalah 2

pilihan

Explain the concept of product in the marketing mix.

  • Product in the marketing mix is the physical or intangible offering that satisfies a consumer's needs or wants.
  • Product in the marketing mix refers to the price of the product only.
  • Product in the marketing mix is the promotional activities used to sell the product.
  • Product in the marketing mix is the distribution channels through which the product is sold.

masalah 3

pilihan

How does pricing strategy impact a company's marketing mix?

  • Pricing strategy influences the product's perceived value, target market, distribution channels, and promotional efforts.
  • Pricing strategy does not influence the target market
  • Pricing strategy only affects the product's quality
  • Pricing strategy has no impact on the marketing mix

masalah 4

pilihan

Discuss the importance of promotion in the marketing mix.

  • Promotion is essential in the marketing mix to create awareness, generate interest, and drive sales by communicating the value proposition to the target audience through various channels.
  • Promotion is primarily focused on internal communication within the company
  • Promotion is only relevant for physical products, not services
  • Promotion is optional and not necessary in the marketing mix

masalah 5

pilihan

Provide examples of different distribution channels in the marketing mix.

  • Direct sales, wholesalers, retailers, e-commerce platforms, agents
  • Social media, billboards, radio ads
  • Manufacturers, suppliers, distributors
  • Telemarketing, door-to-door sales, vending machines

masalah 6

pilihan

What role does place play in the marketing mix?

  • Place plays a crucial role in ensuring the product reaches the right customers at the right time and location.
  • Place has no impact on the marketing mix
  • Place only affects the pricing strategy in the marketing mix
  • Place is only relevant for online businesses in the marketing mix

masalah 7

pilihan

How can a company effectively differentiate its product in the marketing mix?

  • By focusing on unique features, quality, branding, pricing strategies, distribution channels, and promotional activities.
  • By reducing the product quality
  • By copying competitors' strategies
  • By increasing the price without justification

masalah 8

pilihan

Explain the concept of target market in relation to the marketing mix.

  • The concept of target market in relation to the marketing mix involves identifying the specific group of consumers a company aims to reach to tailor marketing strategies effectively.
  • Target market refers to the geographical area where a company operates within the marketing mix.
  • Target market is the price point at which a product is offered to consumers in the marketing mix.
  • Target market is the process of selecting the right distribution channels for a product in the marketing mix.

masalah 9

pilihan

Discuss the significance of each element of the marketing mix working together.

  • The significance of each element of the marketing mix working together is that it ensures a comprehensive and integrated approach to marketing, leading to better coordination, consistency, and effecti
  • Having the marketing mix elements work together leads to confusion and inconsistency
  • The marketing mix elements can work independently without affecting each other
  • The marketing mix elements are not relevant in today's digital marketing landscape

masalah 10

pilihan

How can a company adjust its marketing mix to respond to changes in the market?

  • By analyzing market trends, consumer behavior, and competitor actions to make changes to product offerings, pricing strategies, distribution channels, and promotional activities.
  • By increasing prices without considering competition
  • By ignoring market trends and consumer behavior
  • By randomly changing product offerings without analysis
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