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Gaya Bebas
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Zatt M
42
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# 1

pilihan

Which of the following best defines perception in consumer behavior?

  • The process of memorizing marketing stimuli
  • The process that begins with consumer exposure and attention to marketing stimuli and ends with consumer interpretation
  • The process of avoiding marketing stimuli
  • The process of changing consumer behavior

# 2

pilihan

What are the three stages of perception?

  • Sensation, attention, and retention
  • Exposure, attention, and interpretation
  • Awareness, comprehension, and action
  • Stimulus, response, and reinforcement

# 3

pilihan

What refers to the assignment of meaning to received sensations?

  • Exposure
  • Attention
  • Interpretation
  • Sensation

# 4

pilihan

What occurs when a stimulus is placed within a person's relevant environment and comes within range of their sensory receptor nerves?

  • Attention
  • Interpretation
  • Exposure
  • Sensation
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