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Masalah tambahan (10/ 20)
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masalah 1

pilihan

Which of the following best defines perception in consumer behavior?

  • The process of memorizing marketing stimuli
  • The process that begins with consumer exposure and attention to marketing stimuli and ends with consumer interpretation
  • The process of avoiding marketing stimuli
  • The process of changing consumer behavior

masalah 2

pilihan

What are the three stages of perception?

  • Sensation, attention, and retention
  • Exposure, attention, and interpretation
  • Awareness, comprehension, and action
  • Stimulus, response, and reinforcement

masalah 3

pilihan

What refers to the assignment of meaning to received sensations?

  • Exposure
  • Attention
  • Interpretation
  • Sensation

masalah 4

pilihan

What occurs when a stimulus is placed within a person's relevant environment and comes within range of their sensory receptor nerves?

  • Attention
  • Interpretation
  • Exposure
  • Sensation

masalah 5

pilihan

What principle explains why consumers might group together objects that share similar physical characteristics?

  • Closure
  • Figure-ground
  • Similarity
  • Isolation

masalah 6

pilihan

Which of the following is NOT a feature of learning?

  • Consumer learning is a static process.
  • Knowledge can be obtained from various sources like reading and experience.
  • Newly acquired knowledge serves as feedback.
  • Learning can be intentional or incidental.

masalah 7

pilihan

In consumer learning, what is a cue?

  • A strong motive that drives behavior
  • The action taken by an individual to meet their needs
  • A stimulant that determines the action to obtain further information
  • The reinforcement that increases the probability of a response

masalah 8

pilihan

Which element of consumer learning increases the likelihood of a particular response occurring in the future?

  • Motive
  • Cue
  • Response
  • Reinforcement

masalah 9

pilihan

What theory of learning involves pairing a stimulus with another stimulus that elicits a known response?

  • Operant conditioning theory
  • Classical conditioning theory
  • Cognitive learning theory
  • Social learning theory

masalah 10

pilihan

What is it called when consumers make the same response to slightly different stimuli?

  • Stimulus discrimination
  • Stimulus generalization
  • Repetition
  • Shaping
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