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CvSU_QSM: Midterm BSTM4C #3
Sir Dan
53
Idinagdag na tanong (10/ 20)
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Pampublikong quiz

# 1

Multiple Choice

What is strategic planning in tourism and hospitality?

  • A process to increase customer satisfaction by any means.
  • Identifying internal and external characteristics to achieve organizational goals.
  • A way to reduce costs and increase profits by any method.
  • A strategy to follow competitors' actions closely.

# 2

Multiple Choice

Which of the following strategies is focused on making a service unique compared to competitors?

  • Cost leadership strategy
  • Differentiation strategy
  • Focus strategy
  • Price reduction strategy

# 3

Multiple Choice

What is the first step in the hospitality planning cycle?

  • Setting action plans
  • Gathering information on customer needs
  • Evaluating competitors
  • Developing a service strategy

# 4

Multiple Choice

What is the purpose of a mission statement in hospitality planning?

  • To define detailed action plans
  • To specify the organization's ultimate achievements
  • To describe the organization's purpose and guide its strategies
  • To outline the financial goals of the organization

# 5

Multiple Choice

Which analysis helps an organization identify its strengths and weaknesses?

  • PESTLE analysis
  • SWOT analysis
  • Competitive analysis
  • Market analysis

# 6

Multiple Choice

What does cost leadership strategy focus on?

  • Increasing profits by reducing operational costs and charging lower prices
  • Developing niche services for specific markets
  • Creating unique brand images
  • Expanding market presence through acquisitions

# 7

Multiple Choice

In the context of service strategies, what does 'value' refer to?

  • The financial cost of implementing a strategy
  • The benefits received by customers compared to the costs
  • The long-term profitability of the service
  • The perceived brand image of the service

# 8

Multiple Choice

What is the role of environmental assessment in hospitality planning?

  • To evaluate the legal constraints of an organization
  • To determine an organization's market position and identify opportunities and threats
  • To set financial goals for the organization
  • To create detailed action plans for employee training

# 9

Multiple Choice

What is the focus of the focus strategy?

  • Developing services for niche markets
  • Reducing operational costs significantly
  • Offering the lowest prices in the industry
  • Following competitors' strategies closely

# 10

Multiple Choice

What should an organization do after assessing external and internal factors in hospitality planning?

  • Set a new mission statement
  • Implement generic strategies
  • Define the service strategy
  • Develop a new product line
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