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CvSU_QSM: Midterm BSTM4C #3

Sir Dan

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Idinagdag na problema (10/ 20)

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problema 1

pumili

What is strategic planning in tourism and hospitality?

A process to increase customer satisfaction by any means.
Identifying internal and external characteristics to achieve organizational goals.
A way to reduce costs and increase profits by any method.
A strategy to follow competitors' actions closely.

problema 2

pumili

Which of the following strategies is focused on making a service unique compared to competitors?

Cost leadership strategy
Differentiation strategy
Focus strategy
Price reduction strategy

problema 3

pumili

What is the first step in the hospitality planning cycle?

Setting action plans
Gathering information on customer needs
Evaluating competitors
Developing a service strategy

problema 4

pumili

What is the purpose of a mission statement in hospitality planning?

To define detailed action plans
To specify the organization's ultimate achievements
To describe the organization's purpose and guide its strategies
To outline the financial goals of the organization

problema 5

pumili

Which analysis helps an organization identify its strengths and weaknesses?

PESTLE analysis
SWOT analysis
Competitive analysis
Market analysis

problema 6

pumili

What does cost leadership strategy focus on?

Increasing profits by reducing operational costs and charging lower prices
Developing niche services for specific markets
Creating unique brand images
Expanding market presence through acquisitions

problema 7

pumili

In the context of service strategies, what does 'value' refer to?

The financial cost of implementing a strategy
The benefits received by customers compared to the costs
The long-term profitability of the service
The perceived brand image of the service

problema 8

pumili

What is the role of environmental assessment in hospitality planning?

To evaluate the legal constraints of an organization
To determine an organization's market position and identify opportunities and threats
To set financial goals for the organization
To create detailed action plans for employee training

problema 9

pumili

What is the focus of the focus strategy?

Developing services for niche markets
Reducing operational costs significantly
Offering the lowest prices in the industry
Following competitors' strategies closely

problema 10

pumili

What should an organization do after assessing external and internal factors in hospitality planning?

Set a new mission statement
Implement generic strategies
Define the service strategy
Develop a new product line

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