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CvSU_QSM: Midterm BSTM4C #3
Sir Dan
53
Idinagdag na tanong (10/ 20)
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# 1

Multiple Choice

What is strategic planning in tourism and hospitality?

  • A process to increase customer satisfaction by any means.
  • Identifying internal and external characteristics to achieve organizational goals.
  • A way to reduce costs and increase profits by any method.
  • A strategy to follow competitors' actions closely.

# 2

Multiple Choice

Which of the following strategies is focused on making a service unique compared to competitors?

  • Cost leadership strategy
  • Differentiation strategy
  • Focus strategy
  • Price reduction strategy

# 3

Multiple Choice

What is the first step in the hospitality planning cycle?

  • Setting action plans
  • Gathering information on customer needs
  • Evaluating competitors
  • Developing a service strategy

# 4

Multiple Choice

What is the purpose of a mission statement in hospitality planning?

  • To define detailed action plans
  • To specify the organization's ultimate achievements
  • To describe the organization's purpose and guide its strategies
  • To outline the financial goals of the organization
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