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CvSU_QSM: Midterm BSTM4B #3

Sir Dan
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problema 1

pumili

What is the primary focus of a cost leadership strategy in the tourism and hospitality industry?

  • Differentiating services to stand out
  • Reducing operational costs to increase profits
  • Focusing on niche markets
  • Improving customer relationships

problema 2

pumili

Which strategic planning element involves setting long-term goals and objectives?

  • Resource allocation
  • Differentiation strategy
  • Cost leadership strategy
  • Identifying strategic objectives

problema 3

pumili

What does the focus strategy emphasize in the tourism and hospitality industry?

  • Offering the lowest prices
  • Targeting niche markets with specialized services
  • Providing the highest quality services
  • Expanding to international markets

problema 4

pumili

In the hospitality planning cycle, what is the purpose of an environmental assessment?

  • To determine internal strengths and weaknesses
  • To define the company's vision and mission
  • To evaluate the organization's market position and competitors
  • To allocate resources for upcoming projects

problema 5

pumili

What role does a mission statement play in the hospitality planning process?

  • It sets the company's financial goals
  • It defines the organization’s purpose and guides its overall strategy
  • It outlines specific action plans for departments
  • It describes the company's long-term vision

problema 6

pumili

How can an organization utilize its core competencies in strategic planning?

  • By outsourcing all functions to other companies
  • By expanding into unrelated markets
  • By focusing on areas where it excels to gain competitive advantage
  • By reducing all operational costs

problema 7

pumili

Which of the following is NOT one of the key areas for action plans in the hospitality industry?

  • Management
  • Legal compliance
  • Finance
  • Marketing

problema 8

pumili

What does a PESTLE analysis help an organization understand?

  • Its internal strengths and weaknesses
  • The macro-environmental factors affecting its industry
  • The specific needs of its niche market
  • The allocation of its resources

problema 9

pumili

Which demographic trend is likely to affect the tourism and hospitality industry?

  • Younger generations spending less on travel
  • Senior employees retiring and focusing on travel
  • Decrease in international tourism
  • Stable workforce demographics

problema 10

pumili

Why is technology integration important in the tourism and hospitality industry?

  • It reduces the need for customer feedback
  • It leads to higher operational costs
  • It enhances the blend of high-tech and high-touch service experiences
  • It decreases the need for employee training
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