IT REFERS TO THE IDENTITY OF A COMPANY, OF A PRODUCT, OF A SERVICE OR AN ENTREPRENEUR ITSELF.

WHERE PRICES ARE INITIALLY HIGH AND THEN LOWERED TO OFFER PRODUCT TO A WIDER MARKET.

- MARKUP IS BASED ON A CERTAIN PERCENTAGE OF COST.

- ADDING AN EXTRA PRODUCT OR SERVICE ON TOP OF THE ORIGINAL TO GENERATE PROFIT

POSITIONING OF PRICE IN THE MARKET.

BENCHMARKING PRICES WITH THE COMPETITORS.

PRICING DIFFERENT PRODUCTS WITHIN A PARALLEL PRODUCT ARRAY USING VARYING PRICE POINTS.

- BASIS OF MARK UP o THE COST Or THE SALES

REFERS TO SETTING LOW PRICES TO INCREASES CUSTOMERS.

- THEY ARE THE LIFEBLOOD OF THE BUSINESS.

- ONE OF THE MOST RELIABLE AND CREDIBLE WAYS OF GETTING RELEVANT INFORMATION FROM THE TARGET CUSTOMERS. IT IS ALSO A FACE-TO-FACE CONTACT BETWEEN THE ENTREP AND RESPONDENT/CLIENT.

IT SIMPLY STATES WHY A CUSTOMER SHOULD BUY A CERTAIN PRODUCT OR SERVICE. IT IS ALSO THE MAJOR DRIVER IN CUSTOMER PURCHASE.

- A PHYSICAL GOOD, SERVICE OR IDEA CREATED BY AN ENTREP OR INNOVATOR IN SERVING THE NEEDS OF THE CUSTOMER.

- 2 OR MORE PRODUCTS OR SERVICES IN ONE REDUCED PRICE.

-it refers to how you will sell the product or service to your customers. It also addresses the customers wants and desires.

- GROUP YOUR CUSTOMERS ACCORDING TO THEIR LOCATION.

- RESULT OF MAINTAINING SATISFIED CUSTOMERS.

- GROUP YOUR CUSTOMERS ACCORDING TO THEIR ACTIONS.

- HOW OFTEN THEY USED THAT PRODUCT.

- ALSO AFFECTS CUSTOMER'S BUYING BEHAVIOR. FOR EXAMPLE, SEASON OF CHRISTMAS, VALENTINES, ETC.