GOVERNMENT MARKET is government agencies that buy products and services for use in the production of goods and services are referred to as “government markets”

ORGANIZATIONAL MARKET is a type of organization that does not earn profits for its owners. All of the money earned by ordinated to a not for profit organization is used in pursuing the organization

ADOPTION is the consumer stimulated to seek information about the new product.

AWARENESS- the consumer becomes aware of the new product, but lack of information about it.

TRIAL is consumer considers whether trying the new product makes sense

RESELLER MARKET- are organizations that buy goods and services which they later sell at a profit

NON-PROFIT ORGANIZATION is organizations that require goods and services for the purpose of producing goods and services are called industrial market.

INDUSTRIAL MARKET are those that buy goods for production purpose or for reselling.

INTEREST is the consumer tries the new product on a small scale to improve his or her estimate of its value.

EVALUATION consumer decides to make full and regular reuse of the new product.