Marketing Game Reviewer

Question 1

SCOPE OF MARKETING

Accepted Answer

Goods, Services, Experiences, Events, Persons, Places, Properties, Organizations, Information, Ideas, Goods, Services, Experiences, Events, Persons, Places, Properties, Organizations, Information, and Ideas, Goods, Services, Experiences, Events, Persons, Places, Properties, Organizations, Information, & Ideas

Question 2

GOALS OF MARKETING-

Accepted Answer

Identifying Target Market, Increasing Sales and Profits, Increasing Brand Awareness, Increasing Market Share, Countering Competitive Strategies, Reputation, Increasing Distribution Channels, Identifying Target Market, Increasing Sales and Profits, Increasing Brand Awareness, Increasing Market Share, Countering Competitive Strategies, Reputation, and Increasing Distribution Channels, Identifying Target Market, Increasing Sales and Profits, Increasing Brand Awareness, Increasing Market Share, Countering Competitive Strategies, Reputation, & Increasing Distribution Channels

Question 3

MARKETING RESEARCH PROCESS

Accepted Answer

Defining the problem and research objective, Identify the problem, Collecting the data, Analyze the data, Reporting and interpreting the findings

Question 4

MARKETING ENVIRONMENT

Accepted Answer

Social forces, Economic forces, Technological forces, Competitive forces, Regulatory forces

Question 5

PURCHASE DECISION PROCESS

Accepted Answer

Problem Recognition, Search for Information, Pre-purchase Evaluation of Alternatives, Purchase, Consumption, Post Consumption Evaluation, Problem Recognition, Search for Information, Pre-purchase Evaluation of Alternatives, Purchase, Consumption, and Post Consumption Evaluation, Problem Recognition, Search for Information, Pre-purchase Evaluation of Alternatives, Purchase, Consumption, & Post Consumption Evaluation

Question 6

MEASURING MARKET DEMANDS

Accepted Answer

Primary Demand & Selective Demand, Primary Demand, Selective Demand, Primary Demand and Selective Demand

Question 7

MARKETING MIX VARIABLES

Accepted Answer

Product, Place, Promotions, Price, Product, Place, Promotions, and Price, Product, Place, Promotions, & Price

Question 8

PARTICIPANT IN ORGANIZATIONAL BUYING PROCESS

Accepted Answer

Users, Influencers, Deciders, Approvers, Buyers, Gatekeepers, Users, Influencers, Deciders, Approvers, Buyers, and Gatekeepers, Users, Influencers, Deciders, Approvers, Buyers, & Gatekeepers