Goods, Services, Experiences, Events, Persons, Places, Properties, Organizations, Information, Ideas

Goods, Services, Experiences, Events, Persons, Places, Properties, Organizations, Information, and Ideas

Goods, Services, Experiences, Events, Persons, Places, Properties, Organizations, Information, & Ideas

Identifying Target Market, Increasing Sales and Profits, Increasing Brand Awareness, Increasing Market Share, Countering Competitive Strategies, Reputation, Increasing Distribution Channels

Identifying Target Market, Increasing Sales and Profits, Increasing Brand Awareness, Increasing Market Share, Countering Competitive Strategies, Reputation, and Increasing Distribution Channels

Identifying Target Market, Increasing Sales and Profits, Increasing Brand Awareness, Increasing Market Share, Countering Competitive Strategies, Reputation, & Increasing Distribution Channels

Defining the problem and research objective, Identify the problem, Collecting the data, Analyze the data, Reporting and interpreting the findings

Social forces, Economic forces, Technological forces, Competitive forces, Regulatory forces

Problem Recognition, Search for Information, Pre-purchase Evaluation of Alternatives, Purchase, Consumption, Post Consumption Evaluation

Problem Recognition, Search for Information, Pre-purchase Evaluation of Alternatives, Purchase, Consumption, and Post Consumption Evaluation

Problem Recognition, Search for Information, Pre-purchase Evaluation of Alternatives, Purchase, Consumption, & Post Consumption Evaluation

Primary Demand & Selective Demand

Primary Demand, Selective Demand

Primary Demand and Selective Demand

Product, Place, Promotions, Price

Product, Place, Promotions, and Price

Product, Place, Promotions, & Price

Users, Influencers, Deciders, Approvers, Buyers, Gatekeepers

Users, Influencers, Deciders, Approvers, Buyers, and Gatekeepers

Users, Influencers, Deciders, Approvers, Buyers, & Gatekeepers