Marketing Game Reviewer

Question 1

is the total demand of all potential customers for a specific product/service over a specific period in a specific market area.

Accepted Answer

MARKET DEMAND

Question 2

is by far the most common instrument. It consists of a set of questions presented to a respondent for his or her answers.

Accepted Answer

QUESTIONNAIRE

Question 3

provides a product or services a unique distinguishing name, logo, symbol, or image which used to differentiate it from other similar products and services.

Accepted Answer

BRANDING

Question 4

is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization.

Accepted Answer

MARKETING RESEARCH

Question 5

is the marketing of sport, culture and charity activities to selected target markets.

Accepted Answer

EVENT MARKETING

Question 6

refers to the value customers place on a product or service

Accepted Answer

VALUE

Question 7

refers to the total satisfaction consumers can receive from the consumption of a product or service

Accepted Answer

UTILITY

Question 8

provides information that could guide management in the directing sales effort toward the right regional markets, are the correct socio-economic groups of households, or the right age group.

Accepted Answer

CONSUMER SURVEY

Question 9

measure strength of interest or emotions aroused by a subject's exposure to different stimuli, such as an ad or picture

Accepted Answer

GALVANOMETER

Question 10

is the identification and marketing of a social issue, cause our idea to selected target markets.

Accepted Answer

CAUSE MARKETING

Question 11

refers to the idea that people will buy more goods and services through personal selling and advertising done assigned the aggressively to push them in the market.

Accepted Answer

SALES CONCEPT

Question 12

describe things as market potential for a product, or the demographics and consumer's attitudes

Accepted Answer

DESCRIPTIVE RESEARCH

Question 13

refers to the process of selling products and services based on their environment benefits.

Accepted Answer

GREEN MARKETING

Question 14

is the measure of how well customer expectation from a purchase product or service have been met.

Accepted Answer

SATISFACTION

Question 15

are purchased in order to make other goods, to serve as a raw material or input in the production of other goods.

Accepted Answer

INDUSTRIAL GOODS

Question 16

is that part of statistical practice concerned with the selection of a subset of individuals from within a segment of the population to yield some knowledge about the whole population.

Accepted Answer

SAMPLE

Question 17

is any company in an industry or a similar industry that offers a similar product or service

Accepted Answer

COMPETITION

Question 18

the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.

Accepted Answer

MARKETING

Question 19

the study of individuals, groups, organizations in the processes they used to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that this p

Accepted Answer

CONSUMER BEHAVIOR

Question 20

is a philosophy which states that organization must try hard to find out and satisfy the needs and wants of consumers while at the same time accomplishing the organizational goals.

Accepted Answer

MARKETING CONCEPT